Creator Weekly: Creator Search Profiles, Twitch Dual Format Streams, Facebook Creator Assistant

Dear readers, this week there are new updates for creators, website owners, live streamers and more. 

Google is letting YouTube, TikTok and Instagram creators customize their Search Profile and giving webmasters more information about their site’s appearance in AI Search results; Twitch is rolling out Dual Streaming and AI stream summaries; Facebook has a new AI creator assistant, and
has added video replies.

To watch this week:: WWDC26, Apple’s annual developers conference, starts June 8. Watch the keynote live on the Apple YouTube channel.

This week Google launched Search Profiles for creators and publishers.

Creator eligibility for Google Search Profiles: 18+, content follows Google policy guidelines, and minimum followers on at least one platform: 

You can go to profile.google.com/claim to set yours up.

YouTube says there are 2 billion hours of Shorts viewed on TVs every month. Part of the appeal is snackable viewing and watching with friends and family. Learn about the growth of Shorts on TVs from Creator Insider. 

Episode 2 of The Brand Deal Desk discusses how to pitch yourself to a brand, using YouTube’s Media Kit.

There was some excitement when a YouTube executive mentioned they were working on integration with publisher paywalls. This would simplify things for publishers with paid subscribers on multiple platforms. But, alas, YouTube issued a statement that there are no plans to launch paywall integration with news publishers, claiming the executive was misquoted.

This week Twitch made a number of major announcements at Twitchcon Rotterdam: 

Meta is testing a “Series” feature for Instagram and Facebook Reels. Creators create a collection of videos that lives in a new tab on the Creator’s profile.

TikTok launched a pilot of the TikTok Pro Events app in the U.S., starting with the World Cup. Perform tasks in the app (like search for trending hashtags) to earn stars, then redeem stars in the TikTok Shop and other places.

TikTok and the Sundance Collab have launched a four-week live online course on scriptwriting for micro-series. Applications are open.

Restream added Studio chat comment management tools, including pinning comments to show later and dimming already-shown messages.

Restream now lets you stream to an embedded web player, and you can track metrics in Stream Analytics.

StreamYard has new controls to make it easier to add background music. 

Edits (the free video editing app from Instagram) has added new audio features: 

Blackmagic Design launched DaVinci Resolve 21 (video editing software which you can download for free). Some of the many new features:

A point of frustration for website owners is that there is little visibility into how sites appear in AI Mode or AI Overviews. To change that, Google is testing a new setting in Search Console that lets website owners  “decide if they want their site to appear in and help ground responses in Google’s generative AI Search features (like AI Overviews, AI Mode or AI Overviews in Discover).” This will not be used as a ranking signal outside of the AI Search features.
This is available to a subset of website owners in the UK. Why the UK? Google is “engaging with regulators like the UK’s Competition and Markets Authority to ensure website owners have the right tools as user preferences evolve.”

Google is also rolling out Search Console insights for the appearance of pages in AI Search features, including impressions and information about which pages appear in AI responses, and in which countries. Notably it does not include the click through rate, or click data (maybe not relevant if people don’t click the links?)

The Google Search May 2026 Core Update is complete. Did your site’s ranking change?

AdSense now lets you share the full IP address in bid requests for personalized ads. AdSense says this can “help you maximise the value of your inventory” as buyers use the full IP address to assess ad impression quality. Full IP address sharing is restricted on non-personalized ads, limited ads requests and restricted data processing requests. It is turned off by default.

WordPress has a new “Protect the Shire” initiative, designed to make their code (and thus the code on your WordPress site) as secure as possible. To that effort, new plugin releases will wait up to 24 hours before they are distributed, giving the plugin review team time to review the code.

Tumblr is adding a Comments tab to blogs, in addition to Posts, Likes and Following. It will show posts people have been commenting on, and you can find your own comments. Comments from people you follow may also be surfaced in your For You feed.

Substack has added “Reply Rules”. This lets you set rules for reply comments on your posts, and if you have automated moderation enabled it learns your preferences and automatically hides comments that don’t meet your policy. This seems good for moderation, but is another step towards Substack being a fully social platform.

Google Photos Wardrobe is a new tool that compiles the clothes you are wearing in your photos and organizes them so you can try different outfits and whatnot. Face Groups must be enabled. This is available in Brazil, India and the US to AI Pro and Ultra subscribers (and other “select users”) using Android devices. 

In the latest Android drop, Google Drive, Files and Pixel Camera have added multi-page scanning, letting you scan multiple pages or documents at once and scan long receipts. It is, of course, AI:  “AI works in the background to remove shadows, enhance the image, and ensure each page is only captured once”. 

Google Labs is testing Dreambeans, using information from your Gmail, Calendar, Photos, YouTube and Search history to “curate stories that inspire and delight you.” This is available to Google AI Ultra subscribers in the US.

Facebook Creator Assistant is a new chatbot that provides “personalized recommendations based on a creator’s content style, performance, and community and gets smarter over time as it learns their goals.” It lets you ask questions about the performance of your Reels, changes in your audience, and other insights. This is available to creators in the US, Canada and India. Personalized and specialized chatbots seem to be the future.

Facebook’s AI-powered Reels translations are currently available in 9 languages, and will be expanding to Arabic, Bahasa Indonesian, French, Thai and Vietnamese. The dubs preserve the tone of the creator’s voice, and there is optional lipsyncing. Translated dubbing is available to creators with at least 1,000 followers, in countries with Meta AI.

The maximum size of Bluesky video has been increased from 100MB to 300MB.

Reddit launched video replies directly in comment threads. They envision this as a way for artists to talk to fans, experts to answer questions, and other creative uses. Comments can include one video plus text. This will be available in all SFW communities starting June 11. Mods can disable this feature, but many aren’t happy this is enabled by default (imagine the worst that could happen with Redditors posting video comments).

X launched “React with Video” in the iOS app. That lets you create a reaction video, with you as an overlay on top of the post you are reacting to.

404 Media reports on hackers using Meta’s new AI support chatbot to hijack Instagram accounts by simply asking the bot to change the email address. It’s fixed now (supposedly), but it suggests Meta didn’t even do basic security testing before launch. Read the story: Hackers Simply Asked Meta AI to Give Them Access to High-Profile Instagram Accounts. It Worked 

404 Media also explains how marketers and spammers are manipulating Reddit to show up in Search: Companies Are Using Reddit to Manipulate ChatGPT and Google AI Search. This is bad for Reddit and bad for people using Search.

Long time video creator Tom Scott answered questions about being a Creator and his YouTube works. It's useful information, from his own experience. Beyond thumbnails and the YouTube algorithm, I think the important take home message is to stop overthinking and just  make stuff and try different things. 

Science fiction writer Ted Chiang in The Atlantic: No, Artificial Intelligence Is Not Conscious 

Adobe is supporting the CREATOR Act (Creative Rights for Artists’ Technique and Originality are Reserved Act). This updates US intellectual property law to protect style reproduction from intentional, commercial AI-enabled impersonation. They say it’s “narrowly focused”, aimed at deliberate commercial impersonation of identifiable artists. This has bipartisan support in Congress.

Rabbit Hole investigated: The Unsolved Mystery of Lorem Ipsum 

Thank you for reading! 🌼