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Creator Weekly: YouTube Community Promotion, Adobe Premiere for iPhone, Threads Text Attachments

Creator Weekly: YouTube Community Promotion, Adobe Premiere for iPhone, Threads Text Attachments

Peggy K
September 06, 2025

Hello Creators! This is a great week for iOS device users, with new apps for video editing (Premiere, YouTube Create) and Instagram. There’s also updates for everyone on Twitch, Threads, Bluesky, Discord, TikTok, Vids and more. Read on!

🔴 Join me live on Sunday to chat about this week’s updates
✅ What do you know about live streaming platforms? Take this week’s quiz.

Top news and updates this week

To try this week: Four YouTube metrics you should understand and Androidify yourself.
Promote your YouTube Community by getting a shareable link for the community or re-sharing a community post.
The YouTube Create video editing app is now available for iPhones (in Canada).
There’s a new free Adobe Premiere app for iPhone, with an Android version coming some time in the future.
Threads now lets you add text attachments with up to 10,000 characters. But use with caution, because they are locked into the platform.
There is finally a dedicated Instagram app for iPad. The bigger screen design will be coming soon to Android tablets.
The Google Photos Create tab is rolling out in the US, as a single hub for creative tools, including the new photo-to-video option.
YouTube added Gift Effects for gifting to vertical live streamers (US only)
YouTube on TVs and Gaming Consoles have better recommendations.
Do you know what “Creative Maximalism” is? YouTube says that’s what GenZ is into.
YouTube is partnering with Sesame Workshop to add more Sesame Street episodes, and run workshops for creators on creating entertaining learning content.
C-SPAN is coming to YouTube TV and the main YouTube app.
Flow Sessions is a new program for filmmakers to learn Google’s Flow AI platform.
Twitch wants you to be sure that messages are really coming from them.
Twitch has new comment moderation settings controls with an easy slider.
TikTok launched a Creator Pilot Program that gives smaller creators access to monetizing TikTok Shop content.
The new version of Bluesky makes it easier to upload video and images, and lets you add people to starter packs from their profile.
CapCut has a new LinkedIn integration for direct sharing of videos to the platform.
LinkedIn is trying to crack down on inauthentic engagement.
Discord added new policy explainers for its Community Guidelines.
Instagram lets you own comments to your posts.
Facebook is bringing back the poke (why?).
Google Vids can generate a video from a Slides presentation.
Plus improved Google Drive scanning, AI in Gboard and Slides, Gmail security, Google’s anti-trust penalties, the death of Technicolor, Wikipedia’s survival and more.

🗓 Ten Years Ago This Week: Big Tech Allies to Create a New Video Format

To celebrate 10 years of Creator Weekly, I’m sharing highlights from 2015.

In September 2015 tech giants Google, Amazon, Microsoft, Cisco, Intel, Mozilla and Netflix came together as the Alliance for Open Media. Their goal: to create an open, royalty-free video coding format. The result was AV1, which is still (slowly) being adopted. Learn more.

To Do & Try

YouTube explains four metrics creators should master for their channel. Check out the tips and follow the “creator take action” suggestions (I need to do this).

Androidify yourself! The Androidify app is available for Android (of course) and on the web. You can either upload a photo or write a prompt to generate your shareable Android bot. Some lucky folks will be given the chance to animate the bot with Veo (plus on Fridays this September, you’ll be able to animate your Android bot into an 8-second video).

YouTube has added the ability to easily share a direct link to your Community. Visit your Community in the YouTube app, tap the 3 dot menu icon, then select Share to find your sharing options.

You can also share individual Community posts by clicking the share icon underneath a Post. You can get the link, share the post to another app, or repost it on YouTube.

These seem like nice ways to boost your (or anyone’s) YouTube Community, although I’m not convinced yet it’s worth enabling for my channel.

YouTube Create app for iOS

The YouTube Create mobile video editing app is now available to iOS users in Canada. It requires an iPhone XR (or newer model) running on iOS 17 or later.

The app is already available for Android in 21 countries.

Just last week, templates were added to the app.

This appears to be renewed focus on developing the app, which gives creators another alternative to CapCut and Edits.

Adobe Premiere For Your Phone

Adobe announced the Premiere app for iPhone. This is the mobile version of Adobe’s premium video editing software.

It will be free to use, with paid add-ons for cloud storage and generative AI credits.

Adobe is discontinuing the simpler free Premiere Rush app.

Features include:

Trim, layer, fine tune with frame-accurate precision
Unlimited layers
Automatic captions
Record voiceovers
Firefly generates sound effects & clips
Access to Adobe Stock
Supports 4K HDR
One tap export to YouTube, TikTok, Instagram with no watermark

They are supposedly working on the Android version.

Threads Adds Text Attachments

Threads now has a blogging-like feature, similar to Articles on X.

You can add a Text Attachment with up to 10,000 characters of text to a Threads post (in addition to the 500 character post limit). You can include an external link, so you could use this to share a preview of content on your blog, newsletter, podcast, book or other platform.

A caveat, though, is that the attached text is not currently indexed by search engines, rendered in embeds, or shared to the Fediverse, so this is strictly only for people who see it on Threads itself. (You can see an example from Glen Gabe here)

Threads is also improving threads. They are testing a floating label that shows how deep you are in the thread (so you can see if a post is number 3 of 7, for example). When someone taps into a thread, the original poster’s post replies are at the top. And threads are better displayed on your profile, showing the first and second post in a thread, plus an indicator of thread length.

Instagram for iPad

Instagram finally has an iPad app. Instagram says people have been asking for this “for a while”, which I suspect is an understatement.

The app opens to the Reels feed, with Stories at the top. There’s also a “Following” tab where you can filter for “All”, just “Friends” or a “Latest” chronological feed.

The entire design is meant for the tablet’s larger screen, which should be a significant improvement.

While you can create a post, it does not include the Reels editor - for that you need to use a phone.

The design changes will be coming soon to Android.

Google Photos Create

The new Google Photos Create tab is rolling out in the U.S. (This was originally announced in July). It’s a hub to find all of Google Photos’ creative tools.

Photo-to-video using Veo 3 ("subtle movement" or "I'm feeling lucky")
Remix a photo to a new style
Create a Collage
Create Highlight videos from search results
Create cinematic photos
Create an animated GIF from multiple photos

Video Creator and Live Streaming Updates

YouTube launched Gift Effects. Fans purchase Jewels, and can use those Jewels to buy Gifts for vertical live streamers (US only). Gifts are static or animated images. There are now five new Gift interactive options: Cat Ears, Good Job, Flower Crown, Celebrate and Royal Crown (labeled with a purple sparkle in the Gift picker). When purchased they appear on screen for 8-15 seconds. Learn more.

Recent updates to the YouTube app for Smart TVs and Gaming Consoles include better search recommendations and new shelves with “Over 20 minutes” long-form videos and “Recommended podcasts shelf based on your previous search history.

YouTube has a new Culture and Trends report focused on GenZ (teens and twenty-somethings), highlighting what it calls “Creative Maximalism”. What the heck does that mean? Read the report, which is clearly aimed at middle-aged people who want to grab the attention of kids today.

Visual and audio complexity with “hyper-paced editing” or “massive scale”
“Narrative co-creation”, which sounds like remixing, fan art, and collaborative world building.
Inside jokes, references and memes from “niche” online communities.
Global influences

YouTube has a new partnership with Sesame Workshop, the creators of Sesame Street.

"Sesame Workshop will draw upon their 50+ years of developing research-driven, curriculum-backed children’s media to lead a series of workshops with YouTube creators to share best practices on how to create content that is entertaining while also promoting learning."
YouTube will have a catalog of hundreds of full episodes of Sesame Street, plus YouTube exclusive content (however, new episodes are streamed on Netflix).

YouTube is bringing C-SPAN to YouTube TV, and they are improving C-SPAN’s presence on the main YouTube platform. C-SPAN is a non-partisan non-profit that covers government proceedings without commentary.

Flow Sessions is a new program that gives select filmmakers unlimited access to Google Flow AI filmmaking platform, AI education and mentorship from the first Flow artist-in-residence, filmmaker Henry Daubrez.

Twitch has a new article listing the official contact methods they use.Messages will only be sent from @twitch.tv, @justin.tv or @amazon.com email domains. They also use in-account banners. Don't get scammed!

Twitch is experimenting with new comment moderation settings.There is a new slider bar that lets you quickly and easily set up Chatter Permissions, AutoMod & Message Filtering, & Channel Protection. You can optionally use Advanced Settings for more refined controls. Try it at dashboard.twitch.tv/settings/moderation

TikTok is partnering with Fandango to allow TikTok users in the US to purchase movie tickets. There will be “in-app hubs” for movies with a Get Tickets button, starting with the new TRON:Ares movie premiering October 10th.

TikTok launched a new Creator Pilot Program for Affiliate and Marketing creators with between 1,000 and 5,000 followers. This allows smaller creators to begin monetizing content in TikTok Shop.

If you use StreamYard for vertical live streaming, you can now use Scenes in vertical streaming mode.

Web Publishers and Search

Carolyn Shelby for Search Engine Land: The implosion of the blogging-for-dollars revenue model. This isn’t new, it’s been declining for years, but Shelby argues that AI “stealing clicks” and audiences looking for “fast, clean, useful answers” are the final nail in the coffin.

In the latest version of Bluesky:

The upload photo and upload video button are now merged into a single button
You can upload GIFs from desktop
Custom feed creators can enable show more/show less buttons
Add people to starter packs from their profile (Starter Packs drive almost 20% of all Bluesky follows)

LinkedIn has a new integration with the CapCut video editing app. You can export your videos from CapCut directly to LinkedIn with just a couple of clicks. The video announcement (click the link) has a “Made with CapCut” button to get you started.

Oscar Rodreguez, VP of Product at LinkedIn, says they are making changes to “keep engagement real”. They are working to make “engagement pods” ineffective (these are groups that like, comment and share each other’s posts to artificially boost them). They are also “reducing the number of low quality posts, including click bait, promotional content and automated comments.”

Discord is updating their policies to add age-verification for UK users to access 18+ content, and updated information on how user data is used to improve the platform (NOT training AI) and shared with third parties (like advertisers). They have also added policy explainers to their Community Guidelines.

Discord has made improvements to server and channel management,

In the latest round of Discord updates, they have added Tumblr embed support.

Instagram is using machine learning to improve notification quality, by introducing a “diversity-aware notification ranking framework that helps deliver more diverse, better curated, and less repetitive notifications.”

Instagram now lets you pin your own comments to your posts.

For reasons unknown, Facebook is trying to make Pokes a thing again. You can see who “poked” you and find friends to poke at facebook.com/pokes or poke friends from their profile. This might have been amusing 10 or 15 years ago, but now, please don’t poke me.

Communication and Collaboration

Google Vids can now use AI to generate a video from a Slides presentation. “Gemini will generate a video draft by pulling text and visual content from your slides. This includes incorporating relevant Slides, images, and text in drafts, in addition to suggested scripts, AI voiceovers, music, and more.” Requires an eligible Google Workspace account or Google AI subscription.

You can now use Gemini to refine text in a text box in Google Slides. For example, you can ask Gemini to rephrase, shorten, formalize, or bulletize the current text. (My rule of thumb is that there should not be so much text that people are reading your slide, rather than listening to the presentation.) Requires an eligible Google Workspace account or Google AI subscription.

Scanning documents with the Android Google Drive app has an improved interface for previewing and retaking scan images. (I use this all the time!)

The Android GBoard has new AI powered writing tools to correct grammar, fix typos, and change your writing style (casual, formal, expressive, concise).

Android Circle to Search can now live translate text (including text on images) as you scroll through content. Useful!