This week there are updates for YouTube viewers and creators, AdSense publishers, website owners and more.

Register for an exciting (!?) AdSense ad serving webinar on September 23 — publishersonair.withgoogle.com

The webinar will cover topics such as the Ads.txt and Sellers.json settings, how to fix broken ads, native ads and matched content, sticky ads and more. The webinar will include a live Q&A session. If you are unable to attend live, the recording will be available on the official AdSense YouTube channel.

Register here.

This week's top updates

Read on the web.

Translate YouTube comments

There is now a “translate” button for YouTube comments in the Android and iOS YouTube mobile apps. More than 100 languages are supported. YouTube will translate the comments into the language it thinks you want, not necessarily the main language you have set. The language is determined by your language settings, your location and the language of recently watched videos. Learn more.

AdSense Misrepresentative Content polices

If you are an AdSense publisher, you can learn more about Google’s Publisher Policies around Misrepresentative Content on the AdSense YouTube channel: Deceptive practices, Unreliable and harmful claims, Misleading representation, and Manipulated media. Learn more about all the Google Publisher Policies.

Google changes web page titles in Search

Google has caused consternation (and real problems) by retitling web pages in the Search results. Now Google has provided more information about why they change titles and guidance for website owners. Currently Google uses “title elements” 87% of the time. But that remaining 13% represents a large number of web pages, and it’s clear that at least sometimes the title Google uses is not an improvement.

How YouTube limits recommendation of "borderline" content

YouTube’s VP of Engineering Christos Goodrow has provided insights into how YouTube’s recommendation system’s work. They consider what you watch, how long you watch it, and whether you share or like it. Plus they take into account what other people like: if you watch a lot of skiing videos, and other people who also like those videos also like jazz videos, you might get jazz videos recommended to you too.

Of particular interest is how YouTube handles what they call “borderline” content. This content doesn’t quite violate YouTube’s policies, but is non-authoritative and in some cases potentially harmful - think conspiracy theories, tabloid-style content, misinformation, content that is insensitive or intolerant and the like. In 2019 YouTube started demoting such content in recommendations, and watchtime on those videos from recommendations dropped 70%. Today borderline content gets most of its views from other platforms that link to YouTube.

Is this the best solution to help stop the spread of potentially harmful content? It certainly sounds like it's working on YouTube, but they are still hosting the content that may get recommended on Facebook or other platforms.

More of this week's creator updates

YouTube and Video

• New in YouTube Analytics: compare audience retention across videos of similar length.

• Merch on YouTube Channels is available to creators in five new countries: Austria, Switzerland, Czech Republic, Poland and Russia. Channels must be approved for monetization and have at least 10,000 subscribers to be eligible for the channel merch shelf. (More on Creator Insider)

• The YouTube Creators channel has an overview of their policies around election misinformation.

• You can live stream a Google Slides presentation using StreamYard

• The Vimeo Create video creation platform is now integrated in the Facebook Business Suite. Using the platform requires a paid Vimeo Plus account.

• Check out YouTube’s first official podcast: “The Upload: The Rise of the Creator Economy” hosted by award-winning journalist and cultural commentator Brittany Luse. You can find it on YouTube, Spotify, Apple Music, Google Podcasts, Google Assistant, Amazon Alexa and other platforms.

Web Publishers

• You can now create highly customized themes in Google Sites.

• Four tips to grow your blog’s audience from Google Web Creators.

• If you publish HTML5 Games you can sign up for the AdSense Ads for Games beta. If accepted you can earn from interstitial and rewarded ads in your games.

Productivity

• If you use Google Tasks keep an eye out for the new logo, which better matches other Google Workspace products like Gmail, Chat, Meet, and Drive. The only apps that haven’t gotten the new logo design are Google Keep (which is integrated with other products) and Currents (which hasn’t been updated in over a year). I expect a new logo for Keep next.

More

• Microsoft accounts can now be made passwordless. Instead of a password you can choose to sign in with the Microsoft Authenticator app, Windows Hello, a security key or a verification code (SMS or email). Google and Apple are also starting to rely less on passwords.

• Casey Newton reflects on his past year publishing a newsletter on Substack. His experience is far from average, since he started with 26,000 subscribers from his previous newsletter. But it’s interesting that a “value added” that convinces free subscribers to pay is access to the Sidechannel Discord community (which is hosted by 8 independent journalists). People are looking for quality communities.

Image: Water drops on grass. Photo by Diana Chaplin from Pexels (free to use commercially).